Bourbon vs Gin

Check out the articles on : Republican Strategies and Micro-Targeting

NPR today covered a story about republican micro-targeting strategies in which they are finding ways to persuade staunch Democrats to start voting Republican. How? By looking at what voters buy, where their children go to school and what they do for leisure activities.

Basically everything we do these days is accessible on a public database and Republic strategists are taking advantage of this. For instance, a woman who has always voted for Democrat candidates may also be part of a golf club, have her children in private school and be against abortion. The Republican strategists could find out this information and leave a message on her machine catering to her specific needs - ie telling her about how Republicans support school vouchers for private education, are fighting against abortion etc.

The micro-targeting research has resulted in Republicans being able to predict which voters are more persuadable almost totally based on their consumer data. Specifically, Republicans more often own snowmobiles and drink bourbon, whereas Democrats more often drink gin, the list goes on, it's fascinating!

The curious element is that the Democratic party has not tapped into this strategic approach to the same extent. I hope it is because they are so strong they just don't need to. Hmm . . .